Food is love, food is tradition. Kaufland approached Heimat to create a new campaign with the concept “Essen its” (eating is). The commercial approaches the importance of food for people and their everyday lives. Whilst working at Heimat I was asked to create social media content for Kaufland; including gifs, food photography and behind the scenes snapshots of actors. I worked independently on set during the production of the TVC and created content to support the overarching idea of the campaign. Along side social media content, a few of the clips I produced were inserted into the final commercial.

Primary Roles
Digital Designer

Project Type
Social Media Content Creation


2018 - 2019