L'Oréal Paris

L'Oréal Paris designs trade adverts for large department stores such as Walmart, CVS, Walgreens and Kroger who stock their products in store. These are used to promote new products, sales and coupons featuring L'Oréal products. Whilst employed for L'Oréal Paris New York, I worked on a large number of advertisements which were published across the nation.

Primary Roles
Graphic Designer

Project Type
Print Advertising, Digital Design

Client
L'Oréal Paris

Year
2017

L'Oréal Paris and Walmart came together for Halloween to create an in-store demo across the United States. The demo was held in over 900 Walmart stores across the nation allowing customers to interact with Walmart's beauty consultants; ask questions, try products and get tips about how to create L'Oréal's halloween looks at home. I personally worked within the L'Oréal creative team to generate ideas and content for this event. Below are the masks I designed to engage customers; prompting them to take photos and post on social media to promote L'Oréal products and brand awareness.

Primary Roles
Graphic Designer

Project Type
Print Advertising, Digital Design, Visual Merchandising

Client
L'Oréal Paris

Year
2017